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Your Privacy, Our Priority

At RoadsAbroad Media AG, we are committed to protecting your personal data with the utmost care and transparency. Learn how we protect your information in compliance with GDPR and advertising guidelines, ensuring your peace of mind as you plan your European adventures.

GDPR and Swiss Privacy Law Compliance

RoadsAbroad Media AG operates in full compliance with the General Data Protection Regulation (GDPR) and the Swiss Federal Data Protection Act (FADP). We uphold the highest standards for data privacy, ensuring your rights are protected whether you're in Zurich or exploring the Dolomites.

  • Comprehensive User Rights: We guarantee your rights to access, rectify, erase, and restrict the processing of your personal data. You also have the right to data portability.
  • Exercising Your Rights: To exercise any of these rights, please contact our Data Protection Officer at [email protected]. We are dedicated to responding to all requests promptly and transparently.
  • Local Regulations: Our practices reflect not just GDPR but also specific Swiss regulations, offering you robust data protection.
Abstract depiction of GDPR compliance with digital shields and interconnected data points, representing data protection and legal frameworks.
Our commitment to safeguarding your data, aligned with GDPR and Swiss privacy laws.

What Data We Collect and Why

We collect minimal, necessary data to enhance your experience and provide our services. Your data allows us to offer personalized route planning, engaging content, and respond to your queries effectively.

  • Website Analytics: We use aggregated, anonymized data to understand website traffic, popular routes, and content performance. This helps us improve our offerings.
  • Newsletter Subscriptions: If you opt-in, we collect your email address to send you European road-trip inspirations and updates. You can unsubscribe at any time.
  • Route Planning & Downloads: When you use our route planner or download GPS files, we process your input to generate the requested service. We do not store your specific travel plans indefinitely unless explicitly consented for future personalized services.
  • Third-Party Integrations: We responsibly engage with trusted third-party providers for services like analytics and content delivery. We ensure they adhere to stringent data protection standards.

You have granular control over your data usage within our Privacy Preference Center.

Advertising Guidelines and Data Usage

RoadsAbroad Media AG is developed in full compliance with Google Ads and Bing Ads guidelines. We strictly adhere to their policies for data collection, personalization, and user consent, ensuring your privacy is respected in all advertising activities.

  • Personalized Advertising: We may use data for personalized ads to show you European road trip content most relevant to your interests. This is performed in strict adherence to consent.
  • Opt-Out Options: You can opt out of personalized advertising and remarketing via your browser settings, specific ad network controls, or our Advertising Preference Center.
  • Third-Party Ad Partners: Any data shared with third-party advertising partners is done so under strict contractual agreements ensuring their compliance with privacy regulations.

Your trust is paramount. We continuously monitor and update our practices to ensure compliance with evolving advertising industry standards and privacy regulations.

Have Questions About Your Privacy?

We are always ready to address any concerns regarding your data or our privacy practices. Reach out to us directly.

Email Our Privacy Team

RoadsAbroad Media AG
17 Seefeld Street, 4th Floor
8008 Zurich, Switzerland
Phone: +41 44 512 34 90